GREEN IS BETTER™ is a US private company based in NYC
specialized in the development of health-based concepts and wellbeing.
The adventure began in 2007 in New York by opening a restaurant
salad bar.
The first saladbar was born on 56th W. Street with a
6-month restaurant pilot test unit under the anonymous name of NYC Food. (Between 6th and 7th
avenue)
The project was to offer customized salads with fresh
and healthy ingredients.
Market research had clearly shown that consumers did
not want to suffer the dictatorship of the "shut
up and eat!" imposed by restaurants across the world
The client wants to decide what to remove or add in
his meals.
Who pays the bill?
From the outset the founders of GREEN IS BETTER™ have
wanted to let their consumers picking their own customized meals, by ordering
items from the menus to suit their tastes of their religions, their diet, their
age, their weight, their mood!
It is this business model that will bring to GREEN IS
BETTER™ a tremendous notoriety and which will lead it all over the planet
Still today GREEN IS BETTER™ is the World's 1st saladbar restaurant chain offering the smallest business model investment for a
franchise network.
Later they decided to reproduce this principle to
their future members by giving them the task of adapting the concept to the
region.
It began in France when a franchisee wanted to offer
its customers a cheese made in the region by taking the famous words of General
de Gaulle "How can I govern a
country which has over 300 varieties of cheeses !" ...
This argument makes sense.
Those wise words has been permanently integrated into
the basic principles of GREEN IS BETTER™ for hire new members into the international
network, making of it a particularly powerful argument: "Sign-up with GREEN IS BETTER™ and become an innovating franchisee
"
Many franchise candidates often hesitate for fear of
having their creativity stifled by "a dictator-franchisor" that
claims to have ZE final rocket-science!
Many candidates give up because of this stupid
principle.
At GREEN IS BETTER™ creativity is required and a
candidate for the Master Franchise for a given territory may revisit the menu
as long as it meets the spirit and the GREEN
soul.
In reality " GREEN IS BETTER™ " brings the
power of a great brand, and candidates bring their creativity and motivation.
Therefore GREEN IS BETTER™ is not a franchisor like
others.
GREEN IS BETTER™ conveys rights to use its brand,
operating tips (The “Bible”) datasheets equipment etc.
But each Master Licensee has to define its own “menu”
that will fit in his country by keeping the mind healthy and balanced food
And it works !
After a period of 12 months devoted to install the
fundamentals of the concept, and to observe the behavior of New Yorkers urban
customers with a very great success, the company will export the concept at the
heart of the City of Gastronomy PARIS.
The concept arrived in Paris in January 2008 to open
three units under the name GREEN IS BETTER™ saladbar restaurant.
The success was overwhelming!
Over 500 salad-addicted come daily into Green is
better™ restaurants to enjoy fresh salads, cheap ($5.00) and above all, made to
measure.
This last point is crucial because consumers no longer
want to use the "Ready-to-eat".
Beginning in July 2009 the first franchise candidates
appear and the French network is enriched with 35 openings distributed
throughout the country French
The business model will immediately attract junior
franchisees interested in running a small business with reduced opening hours
(Monday-Friday from 11am to 4:00 pm)
This great success is explained by the ability of all
franchisees to adapt to specific local commercial offer: regional recipes,
local produce, and well before McDonald decides to do so by offering sandwiches
or baguettes products in correlation with the likes of their consumers.
The four points of the unifying concept of GREEN IS
BETTER™ are
- Adaptability of menus according to market by the
franchisees
- Reduced opening hours, hours and opening days non
imposed.
- A very strong brand loyalty to GREEN IS BETTER™ (customers
and franchisees)
- Small business investment (Entry ticket: less than $
100k)
GREEN TAKES-OFF. DESTINATION> THE WORLD!
As early as November 2009 GREEN IS BETTER™ turned to
export.
The first country to lead the way was the Morocco:
thanks to a Moroccan young entrepreneur based in Rabat S. RAHMOUNI who was the
first to internationalize GREEN IS BETTER™ opening a drive into a neighborhood
of Rabat
Success was immediate because here too the basic
concept has been modified to match with local habits recipes, openness,
religion, and tastes schedules.
Qatar, which opened in Lagoona Mall in Doha and that
shook the precepts optimizing the concept by adding "details" such as
plates engraved with the brand GREEN IS BETTER™, not disposable local earnings
premium, cutlery, while retaining the spirit is better GREEN namely healthy and
balanced eating.
The first opened in a tropical zone.
GREEN IS BETTER™ concept has been preserved and adapted to the
consumption patterns of the island, by providing sandwiches and local spicy
subs.
Two GREEN IS BETTER™ Saladbar are currently open in
the island.
TAHITI
The two owners get the 2nd prize of
innovation in 2011 awarded by the Chamber of Commerce and plebiscite entirely
by the public through the GREEN PASS™ the first payment card and loyalty.
Matias Ordeix is a Paraguayan businessman already
respected in the coffee sector.
He opened his first restaurant in Asuncion on a larger
area with a terrace and shoving (yet) the commercial offering by creating a
space "VIP", offering recipes and sandwiches
The inauguration takes place September 21, 2012 in the
presence of Mr Ambassador France who wished indicated its willingness to
support French companies exporting ... because yes of course GREEN IS BETTER™ is governed by a predominantly French
shareholding!
PERU
Christian MUR, also a businessman installed in various
industries in Lima, Peru became Master Franchisee and decided to open two units
in Lima.
Christian was the first to open a 2 floors unit GREENIS BETTER™ saladbar.
BOLIVIA
Jorge is best known as a brilliant businessman in Bolivia. With a culture very "maketing based", he understood before
anyone else the merits of a smart and effective communication.
It will revolutionize the image of saladbar offering
him a new spirit on recurring themes of care of self-image, sport and the
benefits of a thoughtful diet.
It plans to open six units in Bolivia
AUSTRALIA
Opened in March 2014 in Perth and began development in
Franchise on Australian territory
Again the concept was adapted to local customs
OPENINGS UNDER CONSTRUCTION
PANAMA with 2 units to be opened before the end of
2014
FRANCE with three units: Grenoble - Marseille -
Biarritz – Aix en Provence-
APPLICATIONS UNDER STUDY
UAE - ALGERIA - NIGERIA - WASHINGTON (USA) - PAKISTAN –
MOROCCO – COLOMBIA- FRANCE -
THE GREEN IS
BETTER™ BEAUTY CLUB.
Back in New York late 2010.
Experts picture observers social networks have found
that there is a strong bound between consumers, franchisees, and that is better
blogosphere GREEN IS BETTER™ was born on the Web
GREEN IS BETTER™ the connection was born.. !
Some even called their child “BABY GREEN” referring to
their passion!
Whouaa! What an honor!
Like many communities in the Blogosphere Fan Club GREEN
IS BETTER™ is better wanted to get more and more!
More information, more products, more goodies, more pictures..!
How about organic cosmetics?
GREEN COSMETICS
A new market study came to shake preconceptions by
revealing that GREEN IS BETTER™ was not ONLY a brand that was referring to
rapid Restaurants healthy and balanced quality, but was referring to any CLEAN
and NATURAL product.
The idea of launching a brand of cosmetics 100%
organics, and 100% Producted in France, was born in 2010 and after selecting a
number of specialized manufacturers in the design of organic and natural
cosmetic formulas.
After months of tests, a complete range is launched
for sale on the web only with the aim of convincing 1000 web client recurring
without using SEO techniques to ADWORD® type, just and only by the addiction Results obtained.
They will be 17000 after 2 years later
GREEN COSMETICS MOTION
From 2013 the partners decided to go and meet clients
by offering coaching home beauty through a network of consultants specially
prepared and trained to consulting and product sales.
The GREEN ACADEMY™ was born to support the initial
training and ongoing recycling sessions.
Today the Green network consists of hundreds of
consultants in France, a dozen overseas territories and continues to make new
adepts every day.
AND ELSEWHERE
Morocco, Chile, Argentina, New York, Australia are
being developed and other countries could come join the GREEN PROGRAM
development
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